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COMPANY INFORMATION
Softchoice Corporation 200-173 Dufferin St Toronto, ON M6K 3H7 Tel: (416) 588-9002 Toll-free: (800) 268-7638 Fax: (416) 588-9004 Contact Name Eric Gardiner Industry Technology Distributors		Key Executives David L. MacDonald, CEO David A. Long, CFO Assists North American small, mid-market, enterprise and public sector organizations through the whole information technology life cycle including assessment, design and architecture, selection, procurement, management and disposal of software and hardware resources through direct marketing and a network of branches and warehouses. The company resells products primarily from Microsoft Corporation, excluding EA licences, as well as from publishers including Symantec, McAfee, Inc., Adobe, Novell Inc. and IBM Corporation.
FP ADVISOR COVERAGE Softchoice Corporation • FP Corporate Analyzer • FP Directory of Directors • FP Corporate Surveys • FP Investor Reports • FP Predecessor & Defunct • Ordering FP Products		TOP INDUSTRY PLAYERS Technology Distributors Company Name Revenue ($000s)  Softchoice Corporation 1,327,663 (Links are to Snapshots.)
FINANCIAL RATIOS AS OF FEB 8/10 Listed Close 52-wk High 52-wk Low IAD Latest Dividend Yield 60-mo Beta TSX/SO $7.93 $9.22 $1.50 n.a. n.a. n.a. 1.81 Avg 20-day Volume P/E 12-mo EPS EPS Date 1-yr Return 3-yr Return 5-yr Return Market Cap. (000s) 63,753 n.a. US$-0.38 Sept. 30/09 218.47% -9.98% 1.21% $138,750
ANNUAL FINANCIALS Periods ended: 12m Dec. 31/08 12m Dec. 31/07 12m Dec. 31/06 US$000s US$000s US$000s Operating revenue 1,244,295 777,082 703,237 Net income (14,388) 21,997 15,930 Total assets 355,761 319,826 187,254 US$ US$ US$ Earnings per share* (0.82) 1.27 0.93 % % % Return on equity (20.25) 33.63 29.75   * Common
TRAILING 12-MONTH VALUES Periods ended: Sept. 30/09 Sept. 30/08 US$000s US$000s Operating revenue 1,051,347 1,175,497 Net income (6,686) 12,673 US$ US$ Earnings per share (0.39) 0.73

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